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Children and adults alike remember Dr. Seuss's cat in the hat, the culinary delight to be found in green eggs and ham and the fate of the Grinch who stole Christmas. What few know is that Theodor Seuss Geisel's first book came to him while returning from Europe aboard an ocean liner; he found himself obsessed with the throbbing of the ship's engines and repeated the beat until the words of his first book "And to Think That I Saw it on Mulberry Street" (1937) made it to the page. Throughout the years he produced over 20 of the best loved children's books of the 20th century, many with the same rhyme scheme.
The 26 articles in this collection (from newspapers, magazines, the academic world and sources in between) provide a variety of perspectives on his work, from how and why he completely revolutionized children's literature to why children were the only ones who truly understood and appreciated his characters.
"Calling all Dr. Seuss fans -- this one's for you -- appealing fare." -- Booklist
"An enjoyable journey through the seemingly simple avenues of Seussdom." -- School Library Journal
"For those who love -- or hate - -green eggs and ham, and anyone else." -- Ohioana Quarterly
Contains a chronology of the key dates in the life of Theodor Geisel and Index.

• Sales Rank: #2523232 in eBooks
• Published on: 2015-10-11
• Released on: 2015-10-11
• Format: Kindle eBook

From School Library Journal
An enjoyable journey through the seemingly simple avenues of "Seussdom." Fensch has compiled essays discussing, analyzing, and exposing interesting and influential aspects of Geisel's life and work. The 26 selections come from major newspapers, national magazines, and trade and professional journals. Most point out how Geisel revolutionized reading instruction and credit him with the invention of the "easy reader." His creative use of language, colorful characters, and satirical themes are critiqued. Many essayists also examine the broad appeal of his stories and characters to children and adults. Some criticize his portrayal of female characters and his lack of meaningful text. The essays also reveal glimpses of Geisel's lifestyle, writing habits, and personality traits. Contributors include Alison Lurie, Karla Kuskin, Carolyn See, and even a school principal. The pieces flow evenly through the book and track Seuss's career from the 1950s to the eulogies in 1992. Readers will come away with a sense of the impact that Geisel made on film, television, and the ever-popular picture book. Serious children's literature students, parents who secretly enjoy Dr. Seuss, and the Seuss graduates who will share his books with their children will enjoy reading these essays and pondering his legacy not only to children's literature, but also to 20th-century popular culture.AKevin Wayne Booe, Boise Public Library, ID
Copyright 1998 Reed Business Information, Inc.

From Booklist
Calling all Dr. Seuss fans--this one's for you. Fensch has collected 26 articles from the popular media and academic journals that elaborate on the who, what, and why of Seuss. For instance, there is one of the first major articles about Seuss, which appeared in a 1959 issue of Life magazine; a piece by children's literature expert Selma Lane that is the first example of Seuss lit crit; and several posthumous ponderings about the Seuss phenomenon. This is appealing fare that can be placed either in a professional collection or with adult biographies. Annotated bibliography. Ilene Cooper

Review
"All Dr. Seuss fans—this one’s for you...appealing fare" -- Booklist/RBB

"An enjoyable journey through the seemingly simple avenues of ‘Seussdom’" -- School Library Journal

"Collects 26 profiles, essays, and interviews...a detailed chronology of the author-artist’s life" -- AB Bookman’s Weekly

Most helpful customer reviews

0 of 0 people found the following review helpful.
Better then internet sources and great elements of selections of articles from various arthors.
By Mahesh Kommareddi
Good selection of easy to read articles. Some facets are repeated, as can be expected for a book filled with collected articles, but great at providing historical context, fresh insights, and (periodically) critical analysis of Seuss books.

I had this as part of my non-fiction book club.

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• Sales Rank: #12092160 in Books
• Published on: 1980
• Original language: English
• Binding: Unbound
• 625 pages

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1 of 4 people found the following review helpful.
Business, Government & Society A Managerial Perspective
By Acinamonqueen
This book is a great read and gives good insight into the makings of business and management. The Book itself was in great shape and a bargin for a struggling student.

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• A new, prevention-based approach to employee healthcare
• Why pharmaceutical companies have lost trust, and what they must do to regain it
• Why Americans pay more for prescription drugs than people in Canada and Europe
• How competition can spur the healthcare industry to improve services and contain prices
• How new technologies can reduce medical errors and improve the dialogues between patient and doctor
• How we might lose the race between the world’s most insidious virus and the world’s best researchers
• How we can take more responsibility for our health

McKinnell also assesses the global challenge of infectious disease, particularly the pandemic of HIV. He demonstrates why this pandemic –the worst in human history –is beyond the scope of governments acting alone —and how, even in the face of devastating global catastrophes, public-private partnerships can deliver real hope.

The healthcare crisis can be brought under control. Sick-care systems can be changed to put patiens over payers. In this book, McKinnell offers a compelling case for change, and a plan of action to make healthcare systems work for us and our children.

• Sales Rank: #871465 in Books
• Published on: 2005-04-21
• Original language: English
• Number of items: 1
• Dimensions: 9.10" h x .90" w x 6.30" l, 1.09 pounds
• Binding: Hardcover
• 256 pages

Review

"...an important read for anyone who strives to understand healthcare.” Jeffrey R. Immelt, Chairman and CEO, GE

"...“Healthcare in America is so expensive that businesses have often focused only on the cost of sickness, not on the value of health. Hank McKinnell deserves a lot of credit for starting the discussion.” --Mark R. Warner, Governor of Virginia

“Over three decades on the front lines of modern medicine have given Hank McKinnell a unique perspective on one of our nation’s greatest challenges.” Mitt Romney, Governor of Massachusetts

“In this book, Hank McKinnell calls for more investment in prevention, greater individual responsibility for one’s health, and deeper compassion for the poorest and sickest among us should be heard by everyone concerned with the world we’ll hand over to the next generation.” Tommy G. Thompson, Former Secretary, US Department of Health and Human Services

“In A Call to Action, Hank McKinnell offers a particularly compelling and provocative perspective on this vital subject. Policymakers and lay readers alike will be grateful for its many insights.” Kenneth I. Chenault, Chairman and CEO, AMEX

“Hank McKinnell has written a compelling, comprehensive and definitive strategy on how we can maximize individual and public health and spend our scarce resources far more wisely than we do today." Michael J. Critelli, Chairman and CEO, Pitney Bowes

(Amazon.com 2005-03-28)

From the Back Cover

“Is our healthcare system really in crisis?”

That’s a question Hank McKinnell, one of the world’s most influential coporate leaders, encounters every day. His answer may surprise you. While McKinnell agrees that there is a crisis, he doesn’t think the problem is with “healthcare”—rather, he asserts the crisis is in “sick-care.”

Healthcare systems around the world, McKinnell argues, are focused on sickness and its management rather than health. As a result, dialogue about how to sustain health now takes a back seat to arguments about cost—containing it, avoiding it, or shifting it to someone else. The result? A near-universal belief that healthcare is becoming unaffordable, fragmented, and impersonal. “Focusing only on the cost of care is looking at the healthcare problem though the worong end of the telescope,” says McKinnell, the chairman and CEO of Pfizer. “The real focus should be on the horrific cost of disease.” In America, the “sick-care” system delivers the world’s most sophisticated procedures, while skimping on vaccines, hampering the fight against AIDS, and intruding into one of life’s most personal relationships – doctor and patient.

About the Author

Hank A. McKinnell joined PfizerJapan in 1971 and, in 2001, was named as the twelfth chairman in Pfizer’s 156-year history. McKinnell’s illustrious career at Pfizer spans four decades and has brought him from a country manager position in pre-revolutionary Iran to leadership of the world’s largest pharmaceutical company. Along the way, he received accolades for both his leadership ability and business acumen. In 2003, McKinnell was honored with the United Nations Association of America's Global Leadership Award and, in 2004 he was counted among America's most powerful business leaders by Fortune magazine.

John Kador is the author and coauthor of ten business books, including the bestselling Net Ready.

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0 of 0 people found the following review helpful.
MEA CULPA BY A BIG PHARMA CEO
By PR
Pfizer's CEO, Dr. Hank McKinnell has written an astonishing book in which he admits that he doesn't always believe in what he's saying [11], that drugs from Canadian pharmacies are safe [69] and that high US drug prices have nothing to do with past R&D expenses [46]. He also writes that "perhaps pharmaceuticals represent too low a percentage of total healthcare spending" [45] and he calls for "price controls to be lifted" around the world [64], because "It is time for Canadians and others to pay their fair share." [65]. He also calls for a doubling of drug patent life [185] which would result in a drastic reduction of new, low-priced generic drugs.

Dr. McKinnell starts his book with the surprising confession that he doesn't always believe in what he's saying. "They listened to my logic, but I could tell they weren't convinced, and to tell you the truth, I wasn't either." [11]

He also doesn't shy away from embarrassing facts, "Branded drug prices are anywhere from 25-100 percent more expensive in the United States." [50] He even admits, "Drugs from Canadian pharmacies are as safe as drugs from pharmacies in the United States." [69]

But his impressive mea culpa doesn't stop there. He slams everyone who makes a connection between drug prices and R&D. "It's a fallacy to suggest that our industry, or any industry, prices a product to recapture the R&D budget spent in development." [46]

Finally, in an astonishing intellectual somersault, Dr. McKinnell claims that "price controls always make prices higher in the long run." [64] And since he wants to give people lower drug prices, by eliminating price controls, he writes, "Starting with pharmaceuticals, I call for price controls to be lifted in Canada and elsewhere." [64]

Dr. McKinnell ends his book with a wonderful quote by Gandhi, for those who desire change. "First they ignore you. Then they laugh at you. Then they fight you. Then you win." [193] Dr. McKinnell just doesn't realize that he has become "them."

Dr. Peter Rost is a Vice President of Marketing at Pfizer. The views expressed here are his own opinions.

[ ]: Page number in "A Call to Action."

12 of 24 people found the following review helpful.
Big Pharma's Mea Non Culpa
By John Mack
If you buy the book "A Call to Action" by Pfizer's CEO, Dr. Hank McKinnell, with the notion that you will learn what this pharma executive believes the industry should do to reform itself, you are in for a big surprise. Notwithstanding an Amazon.com review of the book written by Peter Rost -- Pfizer's whistleblowing, soon-to-be non-head of Pfizer's endocrine care marketing unit and "Pharma's Black Knight" -- in which McKinnell is described as making "an impressive mea culpa," this book is actually a mea non culpa!

I had reason to expect to see suggestions for changes in the way pharma operates because at the very beginning of the book (page 13), McKinnell said that "if Pfizer wanted a seat at the table where important healthcare solutions were being hammered out, we had to earn it by acting differently, partnering differently, and communicating differently." Unfortunately, the rest of the book does NOT carry through on this theme and focuses instead on how consumers, society, employers, managed care, and government need to act differently.

Before getting to the action items, McKinnell tries to answer the most important questions put to the industry by critics and the public. These questions are:

* Why are Prescription Medicines So Expensive?
* Why Does the Industry Do So Much Advertising?
* Why Do Americans Pay More Than Canadians for Drugs?

Unfortunately, McKinnell sticks to the standard pharma industry playbook except on one or two occasions where he seems to offer contrary opinions.

Why are Prescription medicines So Expensive? It turns out, according to McKinell, that drugs are not as expensive as you think (silly you!) and that branded drugs are cheaper than the alternative - the old "an ounce of prevention is worth more than a pound of cure" defense.

In essence, his argument is, drugs are not as expensive as you think, cheaper alternatives are soon available, and drug profits are good and well deserved.

I should acknowledge at least one refreshingly contrary view expressed by McKinnell: an admission that it is a "fallacy to suggest that our industry...prices a product to recapture the R&D budget spent in development." He suggests instead that it is "investors' confidence in the risk and rewards" that drives prices.

McKinnell takes exception to critics such as Senator Bill Frist who claim that "increased direct-to-consumer advertising has helped fuel escalating drug costs." McKinell, like PhRMA, insists that "studies show there's no correlation between prices or price increases and DTC advertising."

McKinnell cites a study done in 2001 by The National Institute for Health Care Management entitled "Prescription Drug Expenditures in 2000: The Upward Trend Continues." McKinnell claims that this study shows that the "average price of drugs that are advertised is lower than those that aren't." The report, however, concludes that the increase in prescription drug spending is due, in part, to "more aggressive marketing of prescription drugs to both doctors and consumers."

Why Does the Industry Do So Much Advertising? McKinnell wants us to believe that DTC advertising is really education (he prefers ro call it "DTC education"). This is not a new mantra. Johnson & Johnson Chief Executive William Weldon, for example, said in an address to PhRMA: "Our communication with patients should really be thought of as Direct to Consumer Education."

Why Do Americans Pay More Than Canadians for Drugs? To be honest, I didn't read this chapter. According to Peter Rost, "McKinnell ... admits that drugs from Canadian pharmacies are safe ...[and] that 'perhaps pharmaceuticals represent too low a percentage of total healthcare spending' and he calls for 'price controls to be lifted' around the world, because "It is time for Canadians and others to pay their fair share."

Chapter 13 is the chocolate nugget of the book. In this chapter McKinnell lists 10 actions that he believes should be taken to reform the healthcare system in the U.S. Only one action on the list, Reform Direct-to-Consumer Advertising, is an action item for the drug industry. All the others are the responsibility of individuals, society, employers, managed care, and governments, not the pharmaceutical industry. Coincidentally, at least six actions would either benefit the pharmaceutical industry in general or highlight specific Pfizer initiatives. Rather than focus on these - you can read more about it in the Summer 2005 issue of Pharma Marketing News - I'd like to focus on Mickinnell's suggestions for reforming DTC.

Reform Direct-to-Consumer Advertising
This is the one action item mentioned in the book that applies directly to the pharmaceutical industry and can be said to require a change in the way it does business. Here's what McKinnel recommends for DTC:

* Improve communications about risk
* Provide information about alternative therapies available, including therapies that do not require a medicine
* Promote prevention and wellness, compliance with treatment regimens, and disease awareness
* Promote access to medicines and do a better job communicating about patient assistance programs
* Implement external oversight of DTC, including working with the FDA to get their views on advertisements before they are run

Mckinnell's action plan for DTC reform, however, does not go as far as some other emerging principles do. He does not suggest, for example, a 1-year moratorium on DTC for news drugs or to limit TV ads to the appropriate audience at the appropriate time of day (something that Congress may impose on ED ads). Both of these principles have been adopted by Bristol-Myers Squibb in its Direct-to-Consumer Communications Code. It should be noted, however, that McKinnell has said in another venue "No erectile dysfunction drug ads on television except for 10 pm to 6 am. I'm in favor of that." (Washingtonpost.com Viewpoint interview, 2004).

Needless to say, this book is not going to shake up the pharmaceutical industry nor does it offer much new defense against critics of the industry. It often sounds like an advertorial for Pfizer's programs. A Pfizer spokesman referred a reporter to McKinnell's book as the "best source" for the company's perspective on advertising. I wouldn't recommend it, however, as the best source for an action plan to reform drug advertising in general.

(...)

7 of 9 people found the following review helpful.
A Decent Book Raising Legitimate Questions
By Patrick
Like it or not, to discuss about the healthcare system this book raised some legitimate questions such as sick-care vs prevention-care, free riding on the global market, malpractice law suits, third party payment system, etc.

There are some industry and Pfizer PR stuffs in the book. Anyway, you cannot expect a current CEO of a company to suggest something that would hurt his company or industry. (By the way, Peter Rost seems to be an interesting exception. When he does this, you need to do some research on history and ask why.) Still Hank McKinnell discussed seriously about the overall structural loopholes and possible reforms of the system.

Don't simply blame the pharmaceutical industry as the only "bad" boy in the game. It's true that not everything the companies do seems "right" under the bright sunshine, but who does in capitalism? That's why the system is designed to have balances and checks, while money chasing is the ultimate incentive in the market and real life.

If you know fair amount of biomedical science, you understand how little we know and how difficult it is to develop a novel and really effective and safe treatment under current knowledge. Healthcare as a whole is a very large and complex system. Because of the sensitivity the system deals with, which is the length and quality of human lives, it is already under the toughest regulations among all industries.

If you are open to new ideas and want to seriously think about the healthcare, you may find this book useful to provide some perspectives.

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After many "out-of-print" years, this volume has been reissued in response to an increasing demand for copies. This reflects that the fundamental questions that motivated this book thirty years ago are still being asked. But more important, the answers -- or at least their outlines -- now seem to be in sight. In 1968, this book stood as an expression of a paradigm crisis in its critique of the state of personality psychology. The last three decades have been filled with controversy and debate about the dilemmas raised here, and then with renewal and fresh discoveries. It therefore seems especially timely to revisit the pages which posed the challenges.

Mischel outlined the need to encompass the situation in the study of personality, but with a focus on the acquired meaning of stimuli and on the situation as perceived, viewing the individual as a cognitive-affective being who construes, interprets, and transforms the stimulus in a dynamic reciprocal interaction with the social world. He focused on the idiographic analysis of personality that had originally motivated the field, and the complexity, discriminative facility, and uniqueness of the individual, and sought to connect the expressions of personality to the individual's behavior -- that is, to what people do and not just what they say. Even the intrinsically contextualized "if...then..." expressions of the personality system -- its essential behavioral signatures -- were foreshadowed in this book that fired the opening salvo in a search for "a truly dynamic personality psychology."

• Sales Rank: #1719157 in Books
• Brand: Brand: Psychology Press
• Published on: 1996-02-03
• Released on: 1996-03-14
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .86" w x 6.00" l, 1.16 pounds
• Binding: Paperback
• 365 pages

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• Used Book in Good Condition

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The Hidden Messages in Water introduced readers to the revolutionary work of Japanese scientist Masaru Emoto who discovered that molecules of water are affected by thoughts, words, and feelings, as can be seen in his dramatic photographs of water crystals. As a companion to the book, the Water Crystal Oracle includes forty-eight beautiful water crystal images to enhance your life and balance your well-being in many ways.

• Sales Rank: #442383 in Books
• Brand: Brand: Council Oak Books
• Published on: 2004-12-01
• Original language: English
• Number of items: 1
• Dimensions: 5.28" h x 1.14" w x 3.74" l, .65 pounds
• Binding: Cards
• 48 pages

Features

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From the Author
"I have had many requests from my readers and movie-goers who have seen What the Bleep Do We Know? to make posters and photos of the water crystals I have discovered. I have chosen instead to create an oracle of cards of my water crystal photographs so that my readers can use them for practical purposes in their lives." —Dr. Masaru Emoto

From the Inside Flap
The Hidden Messages in Water (published March 04 by Beyond Word ISBN 1-58270-114-8) introduced readers to the revolutionary work of Japanese scientist Masaru Emoto who discovered that molecules of water are affected by thoughts, words, a Dr. Emoto presents the results of his years of research and explains its profound implications for the healing humankind, the earth and the water itself.

What the Bleep Do We Know? an independent film incorporating Dr. Emoto’s work, opened in a single theater in Oregon last spring and has become an underground phenomenon with showings scheduled for 150 cities across the USA.

About the Author
Dr. Masaru Emoto was born in Japan and is a graduate of the Yokahama Municipal University and the Open International University as a Doctor of Alternative Medicine. Dr. Emoto discovered through his research that molecules of water are affected by our thoughts, words, and feelings. Using high-speed photography, Dr. Emoto revealed how crystals formed in frozen water change when specific, concentrated thoughts are directed toward them. He found that water exposed to loving words shows brilliant, complex patterns, but water exposed to negative words forms incomplete, asymmetrical patterns. He is continuing his pioneering research in this field.

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2 of 2 people found the following review helpful.
BEAUTIFUL yet Incomplete
By Reviewer
These cards are strong, waxed, glossy, and sturdy. However, the way they are categorized is somewhat confusing and doesn't make sense. If you are Japanese and understand from the perspective of the philosophy indigenous to the Japanese culture, the categorizing of these may make more sense. I put the individual cards I want to use in a zip lock plastic baggie so when I put my bottle of water on the card, the card surface is preserved without any damage or water damage. I think that just by doing this, and offering a blessing or a prayer or even a positive thought towards the water you drink, just by using your own focused energy to such a goal, makes a difference. Perhaps not so much in taste of the water but mostly in that the energy you created by projecting it to the water also sends a resonance back to you which you can feel through out your day. So basically, what you dish out, you give back. The cards act like a tool to this objective and yields positive effects even if very subtle to some people. I am very sensitive and can feel the difference in the energy field. They are beautiful as well.

The only reason for four stars instead of five is that the definitions and the words used for certain focuses seem strange here and there.
For instance, under the heading of "Wisdom" is a section of cards and one of them says "Soul". And under the heading of "Power" comes cards that also say "Eternity", "Love and Thanks", and "Thank You". Under the heading of "Healing", comes the cards "Lourdes Water",
Right Brain", and "Brain Hado". Where is the Left Brain? And Lourdes Water catagorized along side the Autonomic Nervous System under the healing catagory? And there is the "Thymus" and "Lung" cards under the same heading of "Healing" but there are not the other vital Yin organs like the Liver, Kidneys, Spleen, etc. The definitions are perhaps very limited and do not consider other organs, and or other things we may associate with "Healing". That is why I gave it four stars. The definitions of the catagories seem weird.

4 of 4 people found the following review helpful.
Interesting
By Missy fonnesbeck
I purchased this product on a friends recommendation. It has proven to be very helpful in many settings. One of the most important things is how often I can use these cards to show people the importance of gratitude, parader, and kind words, to ourselves and others. I also enjoy the beautiful photographs. I have, and will continue to recommend these to others.

5 of 5 people found the following review helpful.
Amazing
By giselle
A stunning oracle. Incredible! I'm using it every day and finding healing from it. Thank you Masaru Emoto for a wonderful gift!

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• Sales Rank: #3306852 in Books
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• Sales Rank: #9621588 in Books
• Published on: 2000-08-01
• Binding: Hardcover

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