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Common Sense on Mutual Funds: Fully Updated 10th Anniversary Edition, by John C. Bogle
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John C. Bogle shares his extensive insights on investing in mutual funds
Since the first edition of Common Sense on Mutual Funds was published in 1999, much has changed, and no one is more aware of this than mutual fund pioneer John Bogle. Now, in this completely updated Second Edition, Bogle returns to take another critical look at the mutual fund industry and help investors navigate their way through the staggering array of investment alternatives that are available to them.
Written in a straightforward and accessible style, this reliable resource examines the fundamentals of mutual fund investing in today's turbulent market environment and offers timeless advice in building an investment portfolio. Along the way, Bogle shows you how simplicity and common sense invariably trump costly complexity, and how a low cost, broadly diversified portfolio is virtually assured of outperforming the vast majority of Wall Street professionals over the long-term.
- Written by respected mutual fund industry legend John C. Bogle
- Discusses the timeless fundamentals of investing that apply in any type of market
- Reflects on the structural and regulatory changes in the mutual fund industry
- Other titles by Bogle: The Little Book of Common Sense Investing and Enough.
Securing your financial future has never seemed more difficult, but you'll be a better investor for having read the Second Edition of Common Sense on Mutual Funds.
- Sales Rank: #22939 in Books
- Brand: Bogle, John C.
- Published on: 2009-12-02
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x 1.50" w x 6.30" l, 2.10 pounds
- Binding: Hardcover
- 656 pages
From Publishers Weekly
Not that many years ago, an average bookstore might have had two or three books on mutual funds filed away in the business section. Today, as the number of Americans who invest in mutual funds continues to grow, such books take up several aisles in a section of their own. There are guides for data junkies and mathphobes, books that tell how to make a killing and books that tell how to avoid the coming disaster. A few classics stand above the clutter. Bogle on Mutual Funds is one of them. Now the same author has added another. While the first book aimed at educating beginners, the new one seeks to persuade experienced investors to discard received wisdom that isn't so wise after all. While no 450-page work on mutual funds with lots of charts can be considered fun summer reading, the book is always informative and the writing never worse than painless and sometimes quite lively. Bogle speaks with a rare authority. On one hand, he is the founder of Vanguard mutual funds, the second-largest mutual fund company in the world. So he knows the business from the ground up. On the other hand, Vanguard has always been famous for running the lowest-cost mutual funds, funds that eschew loads, engage in sensible strategies and return all profit to the investors. So Bogle is also a leading consumer advocate. That rare combination, mixed with years of serious research and a dash of style, makes Bogle an unparalleled guide to the world of mutual funds. Money Book Club alternate.
Copyright 1999 Reed Business Information, Inc.
From the Inside Flap
John Bogle—founder of the Vanguard Mutual Fund Group and creator of the first index mutual fund—is an industry pioneer. Over the years, he has single-handedly transformed the mutual fund business, and today, his vision continues to inspire investors.
It has been over a decade since the original edition of Common Sense on Mutual Funds was first published. While much has changed during this time, the importance of investing and the issues addressed in the original edition of this book have not. Now, in the Fully Updated 10th Anniversary Edition of Common Sense on Mutual Funds, Bogle returns to update his in-depth look at mutual funds and the business of investing—helping you navigate through the staggering array of investment options found in today's evolving investment landscape.
Timely and timeless, this important book examines the fundamentals of mutual fund investing in turbulent market environments and offers valuable guidance for building an investment portfolio. Along the way, Bogle shows you that simplicity and common sense still trump costly complexity, and that a low cost, broadly diversified portfolio continues to be the best way to build wealth at the lowest cost and risk—and will almost always outperform more expensive, actively managed mutual funds.
Throughout these pages, Bogle skillfully presents a platform for intelligent investing as he analyzes costs, exposes tax inefficiencies, and warns of the mutual fund industry's conflicting interests. Emphasizing long-term investing and asset allocation, Bogle offers sensible solutions to the fund selection process and reveals what it will take to make it in today's chaotic market. Updated charts, which also show original data, as well as new commentary and analysis provide timely guidance in light of recent changes in investment vehicles and market performance.
Securing your financial future has never seemed more difficult, but after reading this revised and updated edition of Common Sense on Mutual Funds, you will become a better investor. From stock and bond funds to global investing and index funds, this book will help you regain your financial footing and make more informed investment decisions.
Amazon.com Review
Invoking the words and spirit of Thomas Paine, investor-turned-historian John Bogle concedes that his ideas for revamping the mutual-fund industry are perhaps "not yet sufficiently fashionable to procure them general favor." But despite likening the "ills and injustices suffered by mutual fund investors" to those "our forebears suffered under English tyranny," Bogle--founder of the Vanguard Group--makes a strong case for index funds with this exhaustive study of investing.
He begins with primer-like essays on investment strategy, championing mutual funds for their inherent investment value, and then grinding each point home with a bevy of graphs, charts, entertaining anecdotes, and common sense. He repeatedly stresses time as a basic tenet for investing, listing these simple rules: "Time is your friend"; "Impulse is your enemy"; "Stay the course." And then he proceeds to blast fund managers, who have become marketers rather than managers. The trade-off between the profits that accrue to fund shareholders and the profits that accrue to the fund management companies seems subject to no effective independent watchdog or balance wheel, despite the fact that the shareholders actually own the mutual funds. It's an interesting concept: smart, reasoned investors can all but secure their financial future, but the system itself, run unchecked by fund managers, needs a major overhaul. And considering the amount of reasoned, historically based support he includes, readers will have a hard time finding fault with the sometimes controversial Bogle. Equal parts instructional and crusade, Common Sense on Mutual Funds deserves the attention it's likely to receive. Recommended. --Rob McDonald
Most helpful customer reviews
4 of 4 people found the following review helpful.
A Buy Buy Buy
By Uggie K
Although I have investment experience , I really enjoyed book and have recommended it to folks
that don't have a clue when it comes investing in the stock market. But this book may be a bit too much for them.
Instead it may be a more appropriate read to those with some investment experience.
However, John Boggle really is a revolutionary when it comes deconstructing the myths of investing.
And thats critical because the industry is designed to make investing confusing and complicated. Hence people thinki they
need an investment advisor to guide them. Unless you have very complicated portfolio, index or passive investing in time, is
a winning proposition when it comes to participating in an amazing wealth generating program.
The fact of the matter is less 5% of all active money management manager beet the market. The question is.. if you don't know who the 5% of professional are who beat the market , you're going to spend time and money on people that can't beat index investing.
Boggle is truly a visionary and had to take a lot of heat from the industry stating that his system of indexing is never going to build a portfolio large enough to make difference in one's financing future.
Fortunately he has proven all of the naysayers wrong.
You may have to read certain sections twice or so yet if you want to be in the stock market, you can pick up
the basic concepts and general terms to begin taking control of your financial future.
0 of 0 people found the following review helpful.
Do it yourself, don't hire a financial advisor
By kevin yee
People say that investing is complex and confusing and that you need to hire a financial advisor to help you on investing your money for a comfortable retirement. After reading this book, I found that much of what you hear from the financial industry is wrong and is designed to confuse the retail investor. The truth of the matter is that investing your money is not complex and that you do not need a financial advisor. If you listen and follow the advise from much of the professional investor class about where you should put your money, you would be making them rich at the expense of your savings. John Bogle is doing us retail investor's much needed truth about how to manage your money and has the roadmap and proof to tell us, what most others in the industry has long kept silent and a secret. The truth to investing is that it is not secret, do it yourself, it is not complex, and don't listen to the advise of professional portfolio managers who are out to take your money while pretending to have your back, they don't because it is at their expense. Go with Bogle's folly, read the book, and follow the wisdom in it, and you will do better than 96% of all funds managed by the portfolio managers.
10 of 10 people found the following review helpful.
sometimes simplicity must be exhaustively explained to be believed
By muddy glass
this is *the* book to read on mutual funds. it's a hefty tome coming in at 600+ pages, but fear not. this book does not read like a dry financial report. bogle is opinionated and his writing flourishes with reminders of his personality amidst the endless but important charts and tables. to spice things up, bogle makes references to a wide variety of sources including shakespeare, thomas paine, scripture and even hegel! by the time you're done, you'll know *everything* you've ever wanted to know (and more) about the mutual fund industry, all straight from the founder of the vanguard group himself. for those afraid of the size of this book, perhaps check out bogle's "little book of common sense investing" instead and then come back to this book if you want more details.
bogle's main message is that costs do matter and simplicity is the best way to avoid costs. the recommendation is to buy low cost broad-based index funds that will outperform the vast majority of actively managed mutual funds in the long run. notice by the definition of "average" that the average investor will get average market returns minus fees and taxes. notice the low cost broad-based index fund gets average market returns minus *minimized* fees and taxes. the index investor will thus outperform the average investor in actively managed mutual funds given all the extra costs associated with active management. also notice that the margin of victory from indexing will compound over the years and will lead to an even greater index fund performance in the long run. that's the gist of why indexing works. if you're not convinced, read bogle's book!
even if you've already read some of the other great passive investing books espousing the virtues of indexing, you still owe it to yourself to read at least one of bogle's books. "common sense on mutual funds" is both readable as well as comprehensive, and would be a good addition to your library. burton malkiel, rick ferri, william bernstein, larry swedroe and others have all written excellent books on the subject as well, but they also hold differing opinions on the specifics, so read all of these authors! i was already convinced on indexing after first reading malkiel's book, but continued reading more on passive investing to work out all the details. these books as a whole help reinforce the main ideas while also exposing the reader to the authors' differences in perspectives, thus building confidence in the reader to think and succeed as an independent d.i.y. investor.
of particular interest to me was the issue of small-cap value tilting. i was ambivalent on this practice, but bogle's book convinced me to *not* small-cap value tilt. readers who already know what small-cap value tilting is should feel free to skip to the next paragraph. now, for those unfamiliar with the terminology, stocks are divided according to size (small-cap, mid-cap, large-cap) as well as style (value, blend, growth). the size refers to the company's size as measured by its market capitalization, i.e. the number of shares multiplied by the price per share. the style is another way to partition stocks according to certain numbers such as price/book ratios and dividend yields; there's no agreed upon standard that's universally accepted for what constitutes a value/blend/growth stock. informally, you could think of value stocks as those that are not currently favored by the market for whatever reason. at the opposite extreme, growth stocks are "hot" stocks that scream potential. blend stocks are in between value and growth. given 3 sizes and 3 styles, there are thus 9 size-style combinations. according to research done by professors fama and french, small-cap value stocks significantly outperform the other 8 size-style combinations in the long run. the problem is, small-cap value stocks make up about 3% of the total stock market. small-cap value tilting means overloading on small-cap value stocks to try to capture the bonus identified in the fama/french research, but that also means underweighting 97% of the total market and potentially missing out if the other 8 size-style combinations outperform small-cap value. you see the dilemma.
bogle's repeated message of simplicity, as well as his emphasis on reversion to the mean, ultimately convinced me to resist the temptation of small-cap value tilting. bogle's unwavering conviction in the simple serves as a necessary component in the chorus of voices, helping to guide your investment decisions, even on the more esoteric matters. and although the message of simplicity is easily stated, i am glad bogle wrote a comprehensive text because the details illustrating the majesty of simplicity is what finally settled the small-cap value tilting question for me.
this book's huge size and scope definitely has its drawbacks, not the least of which is the sheer intimidation factor. nevertheless, i believe this book does serve a useful role in the catalog of passive investing, and bogle was the only one who could've written it.
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